Is sports sponsorship worth it?How much value is generated from sponsoring the World Cup? Or its superstars, such as Lionel Messi or Cristiano Ronaldo? Here are five metrics that are crucial to finding out.June 2014 | byJeff Jacobs, Pallav Jain, and Kushan SuranaThe Fédération Internationale de Football Association stands to make $1.4 billion from sponsorship deals w..