Football World

12 reasons why Adidas are the real World Cup champions

youngsports 2014. 7. 16. 21:35

12 reasons why Adidas are the real World Cup champions

Adidas says it expects record football sales of £1.58bn this year, selling more than 8 million official jerseys. Here are 12 ways it dominated the corporate stage at the 2014 World Cup in Brazil

Germany captain Philipp Lahm lifts the FIFA World Cup trophy

Germany captain Philipp Lahm lifts the FIFA World Cup trophy Photo: John Sibley/Action Images

1. After the German victory, team shirts went on sale on the Adidas website for €84.95 each. Within hours they were all gone - and the company had to fly more in from China.

2. Adidas made £1.4bn from football merchandise last year. That's more than the UK Foreign Office spends on embassies, the USA spends on a stealth bomber, and Chinese tourists will spend on Britain in 2017.

3. Adidas boots dominated the tournament. The company's f50 design was the highest scoring boot with 46 goals, while players wearing Adidas had a 30pc higher scoring rate.

4. Not content to be an official sponsor of the 2014 World Cup, Adidas also sponsored both of the finalist teams - as well as Colombia, which won FIFA's Fair Play award.

5. Adidas also sponsored Lionel Messi, who won the Golden Ball (an award sponsored by Adidas).

6. And German goalie Manuel Neuer, who won the (Adidas-sponsored) Golden Glove.

7. AND Colombian James Rodriguez, who won the Golden Boot (sponsored by...guess who?).

8. FIFA's 11-man team of the tournament included 8 Adidas-sponsored players.

9. Adidas videos published during the World Cup got 38m views, making it the most viewed sports brand of the event.

10. It was also the most talked about on social media, with 1.59m conversations across Twitter, Facebook, blogs, and Tumblr. Its hashtag, #allin, was the most used brand hashtag on Twitter with 917,000 hits, while its official Twitter account, @Brazuca, gained 2.98m followers to hit 3.49m.

11. Every World Cup ball since 1970 has been made by Adidas.

12. The company has negotiated with FIFA to keep its contract going - including the design of the official ball, and the sale of World Cup memorabilia - until the year 2030.