INSIDE REVOLUTION

Sponsors map out activation strategies By Christopher Botta, The 2014 FIFA World Cup in Brazil is being viewed by sponsorship executives in a different, broader light. “In our communication with clients, I can tell you that we see the 2014 World Cup as the first mainstream FIFA World Cup platform,” said Simon Wardle, the executive vice president and chief strategy officer ..

Is sports sponsorship worth it?How much value is generated from sponsoring the World Cup? Or its superstars, such as Lionel Messi or Cristiano Ronaldo? Here are five metrics that are crucial to finding out.June 2014 | byJeff Jacobs, Pallav Jain, and Kushan SuranaThe Fédération Internationale de Football Association stands to make $1.4 billion from sponsorship deals w..

world-cup-economics-report-140601060501-phpapp01.pdf

"무명팀 1등 이끌며 인생 공부…그래도 히딩크 가장 존경" ▶ 스포츠는 다양한 드라마를 만들어냅니다. 월드컵과 올림픽 등 큰 무대에서 활약하며 화려한 스타로 비상하기도 하고, 조연에 머물거나 실패의 쓴맛을 보는 경우도 있죠. 4강 신화를 썼던 2002년 월드컵도 예외는 아니었습니다. ..

DownloadFullsizeShow/Hide Info Over decades, Nike learned from athletes, research and testing how to create football products that defy expectations and help players around the world raise their game. These are the pivotal moments in Nike’s history that helped shape a new era of brilliant football. 1978Nike kicks off football the same way Phil Knight built a running business..

The World Cup's top 100 footballers: by nationality, goals scored and votes Pelé has taken the top spot in the Guardian's list of the top 100 all-time World Cup footballers. See the full list and how it breaks down by nationality, decade and goals Pelé, who has has been named the best ever World Cup footballer in a Guardian ranking, played in four of the tournaments...

Ronaldo Most Marketable Footballer GloballyWed 28th May 2014 |Marketing & PR Portugal’s Cristiano Ronaldo is the most marketable footballer according to the latest rankings released today by global sports marketing research experts, Repucom. Argentina’s Lionel Messi comes in second with a surprise entry from Spain’s Gerard Piqué completing the top three. The ranking..

ESPN Releases National Team Posters For All 32 Countries In The World CupTONY MANFRED MAY 22, 2014, 12:49 PM 279,866 48FACEBOOKLINKEDINTWITTERGOOGLE+PRINTEMAIL Cristiano Sigueira/ESPN ESPN hired Brazilian artist Cristiano Siqueira to make unique World Cup posters for all 32 teams in the tournament. They each feature the national team's nickname and star player, and they all ha..

“한국 경기장은 경기 끝나면 조형물로 전락”ㆍ경기장 설계 전문가 정성훈 한국 스포츠 경기장은 조형물일까, 건축물일까. 조형물이 먼 발치에서 구경하는 것이라면, 건축물은 다양한 기능을 수행하는 살아있는 유기체다. 미국에서 스포츠경기장 설계를 전문적으로 하고 있는 ‘로세..

Football Money League 2014 Sports Business Group Welcome to the 17th edition of the Deloitte Football Money League, in which we profile the highest earning clubs in the world’s most popular sport. Published just eight months after the end of the 2012/13 season, the Money League is the most contemporary and reliable analysis of the clubs’ relative financial performance. foo..