INSIDE REVOLUTION

Why Steve Jobs Didn't Listen to His CustomersJune 19, 2014 It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them. —Steve Jobs This quote became legendary as one of the most famous opinions from a highly opinionated man. Regardless of your personal view on this statement, it is remembered by so many..

By PEYMAN NILFOROUSH published JUNE 17, 2014New Data: Mix Content Types for Successful Content Marketing As marketers, we’re acutely aware that there is more content being produced today than ever before — with the rate of content production doubling each year. Content marketing has progressed from buzzword to doctrine in many organizations, despite the fear, uncertain..

The VICTORS - 7 Leadership traits I admireJune 19, 2014 A leadership change in India, with a new government at the centre at the end of the world's largest election has captured the world's attention over the last couple of weeks. Its interesting to reflect on how much hope and positivity good leadership brings to people. Not just for a nation, even in our organisations. And I..

7 High Performing Team Lessons Learned From Coaching High School Girls BasketballJune 17, 2014 After almost a decade of coaching high school girls’ basketball, I’ve discovered a few lessons that enable groups of diverse individuals to become a high performing team. In that same period, I’ve noticed these elements frequently missing from the leadership of teams in a corpo..

A (MOSTLY) DRUNKEN CULTURAL ANALYSIS What Fills The World's Cups14 diggsDiggs:14Tweets:37Facebook Shares:91 Jun 16 2014, 6:17 PM Bryan M @BryanDisagreesDigg Save Facebook Twitter With the World Cup now underway, let's take a look what slakes the thirst of these 32 countries, and help you to authentically celebrate your teams through their homelands' beverages. Personally, we d..

More Than The Game: Fan EngagementJune 17, 2014 Sporting teams are fighting a battle off the pitch to get more fans through the gates. The challenging financial climate, competition from new leisure activities, as well as the convergence of digital media and sports over the last few years has seen more and more fans viewing the game from the comfort of their man (or woman) hom..

17 Battle-Tested Resources for Marketers Who Stink at DesignBy Ritika Puri in Landing Page Design | 9 comments504 inShareYou’re a smart marketer. You can do it too. Image made with Canva.Design is my arch nemesis. I know what great design looks like, but putting the ideas into action is another story entirely. As a content and data person, I know that cruddy design just does..

Why Simplicity is the Next Big Thing in HRJune 13, 2014 I am just completing an 8 week world tour meeting with clients, giving speeches, and talking with HR and business leaders about Deloitte's Global Human Capital Trends research. The meetings and feedback have been amazing, and I wanted to share some details as well as one big thing I think we all need to think about. First..

By PAUL ROETZER published JUNE 10, 2014 8 Ways Public Relations Can Fuel Successful Content MarketingAfter months of planning, research, writing, and design, your new B2B research report is set to launch.Personas have been defined. Databases have been segmented. Website traffic, lead generation, and sales conversion goals are all set. And your project management system has bee..

Is Marketing an Art or a Science?June 09, 2014 Look at these common dictionary definitions first: Art: the expression or application of human creative skill and imagination; a skill at doing a specified thing, typically one acquired through practice. Science: the intellectual and practical activity encompassing the systematic study of the structure and behavior of the physical..