INSIDE REVOLUTION

25 Must Have Content Marketing Tools By Angela Hausman, PhD, Published July 7, 2014 Copyright: wamsler / 123RF Stock Photo I ran across this infographic listing 25 outstanding content marketing tools, so I thought I’d share it with you. I use many of these tools, and some not mentioned on here. Rather than re-iterate what’s contained in the infographic, I thought I’d spen..

Change Management is dead: Long Live Change LeadershipJuly 10, 2014 I remember back in the 1990's when I became a project manager. I especially remember my first project management course, in 1991, where the instructor dramatically announced that more than 50% of projects fail. And today, in 2014, not much has changed. CIO magazine reports that the failure rate remains about th..

Why marketers need Aristotle and to focus on storytellingJuly 09, 2014 So what has Aristotle got to do with marketing? Well, in this post I propose that storytelling has never been so important to marketers - and if it’s about storytelling, then as first formal literary theorist, Aristotle is probably as good a place to start as anywhere. But rather than a thesis on poetics, ..

WHAT MARKETERS CAN LEARN FROM NIKE'S WORLD CUP ADSTHE WORLD CUP ONLY HAPPENS EVERY FOUR YEARS, BUT NIKE'S LATEST "RISK EVERYTHING" CAMPAIGN CHALLENGES ADVERTISERS TO CREATE BRAVELY EVERY DAY. BY JOE KINGExactly four years ago I found myself sleeping in strange places. Couches. Chairs. Occasionally I even caught a few winks while leaning against a wall. It was 2010, and I was o..

7 Tips for Hiring the Team Your Startup Needs to Succeed 5ALASTAIR MITCHELLCONTRIBUTOREntrepreneur, CEO and Co-Founder of Huddle JUNE 30, 2014When you set up your company, you are the developer, marketer, HR manager, finance director and CEO. Having started Huddle with Andy McLoughlin a few years ago, I know only too well what a struggle it is to successfully develop your prod..

Management Decision Making: To Do Or Not To DoJuly 05, 2014 A manager faces many issues that require a decision to be made. Some decisions are programmed. In other words, they are routine and follow written guidelines that are already established based on routine needs . Other decisions are non-programmed. Non-programmed decision making is made in response to unexpected issues..

5 Ways To Keep Your Content Marketing Strategy Healthy By Ryan Kettler, Published July 3, When you stop and think about it, all great content marketing strategies are very similar to healthy lifestyles. A lot goes in to living healthy. You have to eat right, exercise often, get a lot of sleep, minimize stress, and make good life choices. Sometimes if all of those items aren’..

Learning Culture-An Employer's Guide to Motivating EmployeesJuly 03, 2014 There are many factors affecting how or why a person is motivated such as personality, personal life, interest, skills, job types they possess, and even their current mood. Employees base their motivation on the outcome, or the rewards or benefits of what they will receive from their input, or performanc..

10 Qualities of Really Amazing EmployeesJune 26, 2014 While opinions are often like snowflakes, ask ten different people for their definition of an amazing employee and you won't get ten totally different answers. That's because amazing employees stand out. They're easy to spot. And they make a huge impact on the people around them. The following is a guest post from Kevin Dau..

10 Things Only Exceptional Bosses Give EmployeesJune 30, 2014 Exceptional bosses do all of the above -- and more. (And we remember them forever.) Sure, they care about their company and customers, their vendors and suppliers. But most importantly, they care to an exceptional degree about the people who work for them. And that's why they're so rare. Extraordinary bosses give ev..