INSIDE REVOLUTION

What Does the Color of Your Logo Say About Your Business? (Infographic) KATE TAYLORENTREPRENEUR STAFFStaff WriterMARCH 21, 2014Close your eyes and picture McDonald's famous golden arches. Now, imagine if they had been gray. Would the burger chain be the international success it is today? The color of some logos is more powerful than the logos themselves -- think the red of Coc..

Nike Is Dominating The World Cup - Here's Why Mark Fidelman, ForbesWho is the big brand winner at World Cup so far? Probably Nike. If you’ve been following the World Cup as I have then chances are you’ve seen a few videos from Nike’s Risk Everything Campaign. The most striking thing about the campaign is how much thought, creativity and preparation have been poured into ..

Maximizing the value of your customer experience management data An article by bobhayes 3 CommentsFigure 1. Service Delivery Model Helps Companies Understand Factors that Drive Business Growth Customer experience management (CEM) programs can generate a lot of data. The value of these data is based on their utility to improve the customer experience and the overall quality of ..

Good, Bad and Dirty…World Cup Ads Billions of eyes around the World are fixed on the 2014 FIFA World Cup tournament in Brazil. In the first week of the tournament we’ve already witnessed some memorable moments. Lets look at a few of them before we look at the big brands involved at marketing to the global audience . We’ve had stunning goals… Referee spray… Fouls… P..

The Importance of Brand BuildingJune 26, 2014 What is a brand? Why is it important? Simply put, a brand is your unique fingerprint -- how you are identified in your community. Whether we know it or not, we all have a brand, both personal and professional. Our personal brand is how we are identified as an individual (i.e., kind, witty, intelligent, thoughtful, etc.). On the oth..

15 Things To Do Before Publishing A New Post- NY Times Great content is the key ingredient of a successful site and a successful content marketing campaign. The big question is figuring out how to create all the great content. Most of the times you just don’t know the potential of a piece of content. You can work on something that you feel very good about, you can spend a lo..

Fullscreen World Cup Month • June, 23 2014 10The 15 Best Football Commercials of All TimeByAlec BanksContinuing World Cup Month, we present the 15 best football commercials of all time. Nike founder Phil Knight told The Guardian following the 50th Cannes International Advertising Festival, “My number one advertising principle – if I have one – is to wake up..

2014 FIFA World Cup™ already a great success for adidas | World Cup 2014 Adidas reports successful results so far after the first twelve days of the 2014 FIFA World Cup™. At a football media event in Herzogenaurach today, Herbert Hainer, adidas Group CEO, commented: “We will definitely achieve our goal of € 2 billion in sales in the football category in 2014, once ..

Brand Economics & Solving the Coca-Cola ProblemJune 23, 2014 Brand value clearly does not equal social value (not yet, at least). Last Thursday (June 19th), RT posted a news story on a Coke bottling plant in Varanasi, Indiathat was reportedly shut down for extracting groundwater above legal limits and polluting the environment with effluents. This, of course, is just the tip o..

4 STRUCTURES OF SUCCESSFUL SPORTS LEAGUES by JCI on JUNE 16, 2014 Since I was curious to know more about sports management, I wondered, what leads a sports league to success or failure? They say there’s always something to learn from your next-door neighbor, and living in Mexico I came to the conclusion that the focus of interest is in the United States, because their sports ..