INSIDE REVOLUTION

Robyn Hatfield - People ConnectorProfessional People Connector (PPC) at AdeccoHow Do I Create a Loyal, High Performing Team? How do I create a loyal, high performing team?This is a common question I hear from so many different managers and leaders. I have led major projects that required my team to go above and beyond EVERY DAY in order to achieve the success we needed. People ..

8 Lessons From Sports Marketing Experts For Brands And Athletes Resisting Move to Digitalby Mark FieldmanIf there is any endeavor whose fruits are ripening, that endeavor is surely the new brand and athlete relationship in the digital age. Statistically, according to Julie Frank of Navigation Research, sports fans that see a brand message on social media are 78% more likely to ..

Sustainability’s strategic worth: McKinsey Global Survey resultsJuly 2014 Executives at all levels see an important business role for sustainability. But when it comes to mastering the reputation, execution, and accountability of their sustainability programs, many companies have far to go.Company leaders are rallying behind sustainability, and executives overall believe the ..

Helga ViegasMarket proposition manager at NEST (National Employment Savings Trust) and Freelance marketing & brand consultant10 ideas for charity marketingJuly 27, 2014 LikersLast month I participated in the Big Advice Day – Small Charity Week organised by the Foundation for Social Improvement (FSI). It was a whole day speaking to charities about their marketing and brand..

Managers Can Be True Leaders Not Just Taskmasters -BRIAN FIELKOW, JULY 25, 2014 A quick glance at articles comparing leaders with managers might lead to the hasty conclusion that a leader is broad minded and benevolent, capable of thinking in terms of the long term and motivating and inspiring employees. The manager role is typically described as coping with the status quo, thi..

INSIDE ACCESS: AN EVOLVING JORDAN BRAND CONTINUES It began in 1984. A then 21-year-old Michael Jordan had just been drafted to play at the professional level and it was clear he was going to revolutionize the game of basketball. At that time, Nike decided it was only appropriate that he also revolutionize the performance footwear game - and he did exactly that when he debuted ..

5 Questions Every Marketer Should Ask ThemselvesBY MORGAN BURKE Marketers: your to-do list may be filled to the brim, but sometimes it’s best to stand back and take a look at your hard work. In this post, OpenView’s Morgan Burke shares the five most important marketing questions you should be asking yourself. As you embark on new marketing opportunities, there’s a plethor..

Alicia WanlessLa Generalista - A Strategic Communications MacGyverHow Propaganda Persuades You and 5 Things You Can Do About It In a bid to curtail the pollution of my social feeds from hoaxes, slanted messages, and blind regurgitation of propaganda, I hope sharing these points might encourage some to stop and think about what they read and share… just maybe. What is propagan..

Invisible Leadership: How Unseen Leaders Can Succeed in Corporate AmericaJuly 22, 2014 We can learn so much from the lives of leaders and the success of those who have thrived in their presence. The grueling style of many bosses are glamorized yet it is the exact opposite for many unsung leaders that subtly influence and inspire individuals to achieve their greatness. The tyran..

How to Make Networking Work Looking for a job? Need some personal advice? Looking to make some new connections? Perhaps you should try networking. But consider networking only if you are prepared to help others first. Otherwise, your efforts will fall short. Unfortunately, some take the position that “doing everything” is better than “doing less.” They treat networking ..