INSIDE REVOLUTION

Sponsorship Strategy for Sport Organization Sponsorship is an associative marketing tool that creates mutual brand and business value for both the sponsor and the sponsored activity (ESA). Sponsorship for sponsors is effective way to create desired images for consumers and for their marketing communication. For sport properties sponsorship is a traditional financing source. Spo..

Youngsub ChunSports Consultant, #Sport Management, #Sport Marketing, #Sponsorship, #Social Media Marketing Edit postConfucian network in sport industry of East Asia Views Likes CommentsShare on LinkedInShare on FacebookShare on Google PlusShare on Twitter Arnold Toynbee looked as if the movement of civilizations may be cyclic and recurrent through human history; Continental ci..

Leader and Leadership: Pep Guardiola Effect to the world footballIf your action inspire others to dream more, learn more, do more and become more, you are a leader. ~John Quincy Adams. Leaders aren't born, they are made. And they are made just like anything else, through hard work. And that's the price we'll have to pay to achieve that goal, or any goal.” ~ Vince Lombardi Pos..

Do you want to see the future of sports? “Tribute to Norway” I am from Seoul of South Korea and have lived in Oslo of Norway as the member of Korea diplomatic family for 3 years. This week I will be back to Korea with my family. Before I leave, I hope to send my best tribute to Norway and Norwegian sports and culture as a sport mania and consultant. During stay in Oslo, I c..

"The fans truly own their club" , Dream or illusion? Mutuality Ownership Form and Professional Sports: Football By Sara Ward1, Thomas J. Scanlon1, and Tony Hines1 Over the last three decades, the increase in media and sponsorship revenue has been the key contributing factor for the widespread commercialization of sport. Subsequently, sports clubs have strengthened their squads ..

Sport sponsorship or patronage? Sport club’s patronage with Corporate Social Responsibility (CSR) Increasingly, society expects businesses to have an obligation to the society in which they are located, to the people they employ, and their customers, beyond their traditional bottom-line and narrow shareholder concerns (Sen & Bhattacharya, 2001) Social responsibility of the bu..

The Most effective sports marketing & sponsorship: Samsung & Hyundai-Kia Marketing is a social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others (Philip Kotler) Marketing cannot be considered as a separate function, it is the whole business, seen from the point of view of its final results that..

In recent years, social media has become ubiquitous and most important for social networking, content sharing and online accessing. Due to its reliability, consistency and instantaneous features, social media opens a wide place for businesses such as online marketing. Marketing which occurs via social media is known as social media marketing. Social media marketing has made po..