역사·정치·경제·사회 229

Organizing for change through social technologies: McKinsey Global Survey results

SurveyCorporate use of social technologies is mainstream, though the pace of adoption has slowed. But companies can still take advantage of the untapped potential these tools have to transform their organizations and create significant value.November 2013 While the percentage of companies adopting social technologies remains high, it has plateaued. After seven years of researc..