INSIDE REVOLUTION

Why companies are moving away from advertising and focusing on sponsorships. As someone who teaches entrepreneurs and nonprofits how to get sponsors for a living, it still surprises me how many people are confused as to what the difference is between sponsorship and advertising. Many people use them interchangeably, and that simply makes the issue more confusing. But before we..

Beware The “Mommy Manager” Syndrome Whether this applies to you—or to female (and even male) managers on your team or in your company—beware the “Mommy Manager Syndrome” because it seriously undermines the potential leadership strength and strategic vision of otherwise intelligent and competent leader-managers. (I will refer to Mommy Managers as female, as ..

10 Ways to Make Your Customers Love Your Business MoreApril 2, 2014 by April Atwood Leave a Comment Want to make your customers’ hearts soar? Use these tactics to shoot customer satisfaction through the roof! We can talk all day about sales tactics, social media, and SEO. But as a small business owner, you know that the real key to customer satisfaction is love. Not the choc..

Compiled from Darian Rodriguez Heyman, Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals 1. How to get your board more involved in fundraising: Stage a Board Member Thank-a-Thon Tons of nonprofits experience frustration with getting their boards to fundraise; in fact, it's the second biggest reason why executive directors leave their posts,..

10 Up and Coming Leaders to WatchBy Entrepreneur Staff|March 26, 2014 Photo (C) Randy Harris Human Capital IdeasCharlie Kim, Next JumpAmong the many inspirational mottoes, signs and posters that adorn the walls of Next Jump's New York City headquarters, none is as important or illuminating as the one that reads "Better Me + Better You = Better Us." It isn't rhetoric: It's the ..

Lead at your best Five simple exercises can help you recognize, and start to shift, the mind-sets that limit your potential as a leader. April 2014 | byJoanna Barsh and Johanne Lavoie When we think of leadership, we often focus on the what: external characteristics, practices, behavior, and actions that exemplary leaders demonstrate as they take on complex and unprecedented ch..

Our definition of the ‘Sports Market’ For the purposes of this report, the sports market consists of: • Sponsorships, which include payments to have a product associated with a team, league or event and naming rights. • Gate revenues for live sporting events. • Media rights fees paid to show sports on broadcast and cable television networks, television st..

Creating a sustainable and successful workplace is a challenge that every start-up must deal with. Knowing what traits you want your workplace to have is a good place to start. Richard Sheridan, CEO and Chief Storyteller of Menlo Innovations and author of Joy, Inc.: How We Built a Workplace People Love, says, “Our definition of joy means we must be able to scale and still pr..

3 Steps to Creating Successful Marketing WorkflowsFEBRUARY 28, 2014 BY RICH MCELANEY LEAVE A COMMENTOne of the primary reasons businesses buy a marketing automation platform is to gather intelligence about website visitor activity and automate follow up in a way that moves interested visitors through a buying process. While there is a rapidly growing number of marketing automa..

TECHNOLOGY 11 Powerful Quotes to Inspire Your Team to Embrace Change BY DAVE KERPENChange is good. It's also often hard. But to succeed in business, you must run toward it. "When you're finished changing, you're finished." Ben Franklin may not have been an entrepreneur by trade, but his words echo today more than ever before. This is the fastest-changing communications and tec..