Sports Management & Marketing 382

Beyond Predictive Marketing: Planning With Persona-Based Strategic Narratives

Beyond Predictive Marketing: Planning With Persona-Based Strategic Narratives Tony ZambitoDECEMBER 6, 2014 STRATEGY 0In a recent interview, one of the world’s most compelling management consultant, Tom Peters, responded to a question related to what is missing from today’s discussion about management. In classic as well as vintage Tom Peter fashion, he responded: “My real..