INSIDE REVOLUTION

BY JEFF BEER Some people wish all advertising would disappear in 10 seconds, but here are some of the standout Snapchat campaigns, with input from marketers on why they're including the platform in their social efforts. There is no shortage of marketers rushing to meet consumers where they live online, to elbow their way in and find even a moment of relevance amidst the cacoph..

A Measurement Plan for Social Media [INFOGRAPHIC] SOCIAL MEDIA By Angela Hausman, PhD, Copyright: iqoncept / 123RF Stock Photo If you’re a frequent visitor to this blog, you know social media measurement is an important focus, so when I ran across this infographic, from ExactTarget, detailing 5 steps in a measurement plan for social media, I was intrigued and thought I’d sh..

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35 Content Marketing Tools To Promote Your Brand By Navneet Kaushal, Content does matter. It might be a cliché, but it will never steer you wrong when we are talking about your business. Every brand has a story to tell and at the pulse of this story rests the voice of your brand. Content marketing is all about storytelling. It is the unique story of your brand. While facts..

How to Design a Social Media CampaignBy Debbie HemleyPublished June 3, 2014 Do you need to set up a social media campaign? Do you know how to get started? Establishing a strong team and a day-to-day plan are important for any successful social media campaign. In this article I’ll show you the five core elements you need to build a social media marketing campaign that works. R..

LinkedIn Becomes A Professional Content ChannelLINKEDIN By Steve Rayson, In June LinkedIn published their 2014 Professional Content Consumption Report. This report was based on a study of how 2,701 LinkedIn members in the US were consuming content. We take a look at the results including the benefits of both sharing and consuming content on LinkedIn. We also take a look at the ..

Social Media Etiquette for Business: 25 Do’s & Don’tsSOCIAL MEDIA By Travis Balinas, Learning the best social media etiquette for business owners, especially small businesses, is almost as hard as getting started with social media in the first place. Over time, social networks have evolved almost as much as the ways people and businesses are using them. With constant evolut..

How to Effectively Use Hashtags for Maximum EngagementShare:By Vishal Pindoriya, Hashtags. When used properly, they are a kind of glue that can hold your social media marketing campaigns together across networks and bring you new business. When used improperly, they can be the most annoying thing about social media, period. So what are the right and wrong ways to use them? The ..

Tricia WhiteSocial Media Marketing | VP of Creative Marketing | Fun Enterprises | BloggerSocial Media Dilemma - Personal VS Business Brand As a small business owner, you always want to make yourself look a little bigger than you are. But, today with transparency you have to lay everything on the line as your customers and clients want to know more about who you are and what you..

Elizabeth HarmonSocial Media Consultant, Blogger & Copywriter5 ways to use traditional marketing to promote your social media channels Your company is likely to run a number of traditional marketing activities, as well as social media marketing activities. But do both work seamlessly together, or separately in silos? Social media is increasingly important to businesses. However..