Content marketing is a very powerful digital marketing tool that businesses of all sizes can leverage to drive not only significant brand awareness but leads and sales conversions as well. With up to 76% of companies in the B2B arena owning one, blogs have proven to be a very effective content marketing tool for business, as confirmed by up to 52% of professional digital marketers.
Business blogging is geared towards providing your brand and business not only with greater online visibility but also a means of interacting or engaging directly with targeted audiences online. As more and more businesses are gearing up towards a boost in their content marketing campaigns through their blogs, its high-time small business owners who have not yet initiated their own campaigns to start doing so.
If you are still very skeptical about the powers of business blogging, then the following reasons should convince you to start taking action – and start churning content for your business blogs.
The infographic (click to zoom):
Embedded from Digital Marketing Philippines.