Content Marketing is probably the most amazing marketing and business shift we’ve ever experienced.
People have always wanted more value, craved engagement, and demanded meaningful communication. No one ever liked ads, except the people who produced them and the people who paid for them!
Visionary business leaders understood that when people take part in building, shaping, and marketing a business, that business will thrive and dominate. They just couldn’t figure out how to do that. Focus groups were very limited and costly, and word of mouth marketing was too slow with no ways of monitoring and evaluating the returns. So ads were the best quick-fix they had, and for a while it worked…
Then came the internet, search engines, forums, blogs, and social media, coupled with a massive advent in technology, forever changing the game of marketing and disrupting the world of business as we knew it.
Today, the business playing field is leveled, it’s no longer about how much money you have to spend on ads. A dedicated small business, strategically using content marketing empowered by an understanding of new media and technology, can disrupt an established market dominated by a business dependent on ad spend.
I can’t think of a better way to celebrate the pre-launch of The Content Superheroes, the ultimate marketplace for stock content from the worlds best writers, other than sharing these remarkable quotes from the world’s top business minds, true content superheroes, that will inspire you and fuel every part of your content marketing efforts.
One more thing… Before you continue to the quotes, I wouldn't make a good Co-founder and CEO if I didn’t ask you: please register at The Content Superheroes, it’s free and takes a second, and then share with your followers and fans on social media :)
Enjoy…
1. Why Content Marketing?
"Google only loves you when everyone else loves you first."
Wendy Piersall
"Consumers have shut off the traditional world of marketing"
Content Marketing Institute
"It’s much easier to double your business by doubling your conversion rate than by doubling your traffic."
Jeff Eisenberg
"Make the prospect a more informed buyer with content."
Robert Simon
"In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web."
Rand Fishkin
"You must market your marketing."
Jay Baer
"You can’t just place a few “Buy” buttons on your website and expect your visitors to buy."
Neil Patel
"Strong customer relationships drive sales, sustainability, and growth."
Tom Cates
"Your goal should be to own quality time in your customer's inbox."
Drew Davis
"Content is the reason search began in the first place."
Lee Odden
2. How To Do Content Marketing
"Be the best answer."
Lee Odden
"Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client."
David Ogilvy
"Good content isn’t about good storytelling. It’s about telling a true story well"
Ann Handley
"By creating and publishing remarkable content in the form that educates, informs, inspires and entertains, marketers can begin to build relationships with prospects early on in the buying cycle."
Jonathon Lister
"Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers."
Erik Qualman
"Ask yourself, what simple twist on a familiar theme will entrap your audience?"
Drew Davis
"Know what your customers want most and what your company does best. Focus on where those two meet."
Kevin Stirtz
"Authenticity, honesty, and personal voice underlie much of what’s successful on the Web."
Rick Levine
"Start an editorial calendar that everyone involved in your blog (writers, editors, marketing team, etc.) can access"
Kristi Hines
"Create content that reaches your audience's audience."
Ann Handley
"There are three objectives for content marketing: reach engagement conversion. Define key metrics for each."
Michael Brenner
"Publish everywhere."
Robert Simon
"Empower your readers with social sharing buttons."
Mike Stelzner
"Treat your content like a product."
Drew Davis
"When people feel insecure about something, they look around for validation. Show them that other people trust you."
Francisco Rosales
"Incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!)."
Amy Porterfield
"Create content that satisfies your uber goals and desires."
Tom Webster,
"Leverage the strength that you have: that no one else can be you."
Todd Wheatland
"Attract. Engage. Convert."
Lee Odden
"Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it."
Joe Chernov
"Marketers need to adapt a "members first" approach to content."
David Hahn
"Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again."
Amrita Sahasrabudhe
"The mantra should change from "Always Be Closing" to "Always He Helping."
David Hahn
"As you go about creating new customer engagement programs and direct marketing packages for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most."
Jeanette McMurtry
"Don't say anything online that you wouldn’t want plastered on a billboard with your face (or logo) on it."
Erin Bury
"Useful X Enjoyable X Inspired = Innovative Content"
Ann Handley
3. What Is Content Marketing
"Content marketing is all about telling a compelling story."
Joe Pulizzi
"Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action."
Content Marketing Institute
"Marketing is really just about sharing your passion."
Michael Hyatt
"Not viewing your email marketing as content is a mistake."
Chris Baggott
"Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one"
Robert Rose
"Content is anything that adds value to the reader’s life."
Avinash Kaushik
4. one More Thing You Must Keep In Mind…
"Content marketing is a commitment, not a campaign."
Jon Buscall
"Content is King but engagement is Queen, and the lady rules the house!"
Mari Smith
"The importance of gratitude is never forgotten."
Deborah Lee
on average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest."
Brian Clark
"The success of a page should be measured by one criteria: Does the visitor do what you want them to do?"
Aaron Wall
"Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations."
Steve Jobs
"You can’t push your sales messages on your fans too often."
Andrea Vahl
"Content is not king, but a president elected by the votes of those whom it aims to rule."
Raheel Farooq
"Getting the Like is easy. It”s a light action. Anything else requires trust."
Jon Loomer
"Effective questioning brings insight, which fuels curiosity, which cultivates wisdom."
Chip Bell
"Sell-sell-sell sales methods simply do not work on social media."
Kim Garst
"Adapt to your customer's needs. They expect it."
Scott Abel
"Measurement is like laundry. It piles up the longer you wait to do it."
Amber Naslund
"Content isn't King, it's the Kingdom."
Lee Odden
"Social media is about sociology and psychology more than technology."
Brian Solis
"Commit to a niche; try to stop being everything to everyone."
Andrew Davis
"Your customers are not you. They don’t look like you, they don’t think like you, they don’t do the things that you do and they don’t have your expectations or assumptions. If they did, they wouldn’t be your customers; they’d be your competitors."
Mike Kuniavsky
"Don’t be afraid to get creative and experiment with your marketing."
Mike Volpe
"This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"
Jay Baer
"Stop thinking about flat websites and get your content out of the domain."
Robert Simon
"The cost of being wrong is less than the cost of doing nothing."
Seth Godin
"Social media creates communities, not markets."
Don Schultz
"If you can’t measure it, you can’t manage it."
Peter Drucker
"You can’t be everything to everyone but you can be something to someone."
Drew Davis
"Less is more. Keeping it simple takes time and effort."
Jeff Bullas
"The best marketing doesn’t feel like marketing."
Tom Fishburne
"Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we dont catch up, we’re in trouble."
Ian Schafer
"Content: there is no easy button."
Scott Abel
What do you think?
Which quote do you like most?
Do you have a quote you like to share?
P.S. The claim “Of All Times” means that this is a live post that I will keep on updating, so stay tuned, and share quotes that you think should be included.
I read all comments :)
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Sources and useful links for you:
21 Inspirational Quotes from Content Marketing Experts
30 Motivating Content Marketing Quotes From Industry Experts
50 Awesome Quotes To Guide Your Digital Marketing Strategy
12 Inspiring Content Marketing Quotes From the Experts..and a Rockstar
30 Excellent Quotes from Content Marketing Experts
19 Inspirational Content Marketing Quotes to Breathe New Life Into Your Strategy
50 Inspirational Marketing Quotes: 2013