Marketers love research, especially data backed research. It’s not only valuable to the marketer to better understand their audience and how they can reach them but it’s valuable information for customers.
I’ve put together this quick quiz on five incredible marketing stats, can you guess them?
Quick Note: on the questions asking for a percentage, only enter the number.
How close did you come?
Why Do These Stats Matter?
1. 2.5 Billion pieces of content are shared everyday.
What it means:
These 2.5 billion pieces of content are being shared across social media networks, email inboxes and any other way content can be shared. (source)
Why it’s important:
So much content is being produced and shared, how do you do to stand out from the rest? What methods do you use to share content? Creating entertaining content is one way to stand out, also changing how you format your social media posts will help engage users.
2. Tweets with Images Receive 150% more Retweets
What it means:
Adding images to your tweets encourage engagement, not only do you get more retweets, more retweets mean a better reach. (source)
Why it’s important:
Include images in your social media strategy, it not only helps retweets but it increases click throughs and favorites. This is just another remind how important visuals are for engagement, if you are not already anding image, check out Canva to create images today.
3. 60% of Global Mobile Users Primarily Browse the internet from their smartphone or tablet.
What it means:
Mobile internet usage is only growing, in 2014 60% of the world accessed information on the internet primarily from their smartphones and tablets as opposed to desktop. (source)
Why it’s important:
Have you adopted a mobile responsive website or a mobile-first approach to content? Focusing on desktop leaves your mobile users with bad experiences and is potentially costing you customers. When creating content take a peek at it on mobile, checking for readability and load times, to help improve your website visitor’s experience.
4. 204,000,000 emails are sent every minute.
What it means:
Social media hasn’t replaced the inbox. People still send, read and respond to emails, and many apps today make it easier to read and organize all of it. (source)
Why it’s important:
Email marketing has gotten overshadowed by newer digital forms of marketing, however it still outperforms when it comes to conversions. 61% of workers say email is still an important part of their job, continue to work to collect email addresses and develop a email marketing campaign to help drive sales.
5. Interactive Content Converts Moderately/Very Well 70% of the time.
What it means:
Interactive content like quizzes, calculators, and polls that drive engagement convert better than passive content. (source)
Why it’s important:
This is interactive content’s break out year, use tools like the one I created above with ContentTools to create interactive content for your own website. Passive content converts moderately/very well 30% of the time, use interactive content to increase your conversions. This will also spice up your content strategy and can help grow social followings.
Conclusion
Knowing these marketing stats will help improve your content marketing strategy, and your overall marketing efforts. Ultimately staying up on current research can help increase lead generation and sales, which is good for everyone.