In this new age of semantic and social search, content marketing has emerged as more than just a buzzword or a fad to one of the most important and critical element in digital marketing. It has grown to become one of the most powerful tools available for doing business and connecting with targeted customers through the Internet – a fact known to up to 73% of business who rely on branded content for marketing and promotion.
Businesses from various industry niches in both B2B and B2C arenas rely on different kinds of content and approaches to content marketing. Social media, articles, newsletters and blogs remain at the top content marketing tactics used by many businesses as shown in the chart above. Other forms of content are also gaining ground and popularity among marketers including infographics and video among others.
What content marketing types or approaches business make use of, the fact remains the same – content marketing provides several benefits that business owners simply could not ignore. The following describes some of these benefits in detail, showcasing just a sampling of the limitless opportunities businesses can gain with content marketing.
The infographic (click to zoom):
Embedded from CJG Digital Marketing.