The problem with common sense is that it isn’t very common.
When you add the global reach of social media the reality is that bad manners, poor behaviour and forgotten etiquette become amplified. So as a business you need to think before hitting publish. If you are new to social media marketing for your business then it all can be a bit daunting.
So what do you do when you have finally finished creating all the social media accounts you didn’t think were necessary to make in the first place? Why Instagram when you have Facebook?. But you’ve made the accounts anyway, and the cross-pollinating posts have begun: a post on Facebook gets shared on all the rest, multiple times a day. Job done.
Turns out, there’s a lot more that goes into making the most use out of your social media platforms. Just because you’ve created the accounts doesn’t necessarily mean the followers will come flocking to you. There’s a lot more work to do, whether your business is trying to target clientele or business travelers stuck in airports or college students lounging around campus, you want to be very cautious about what gets shared on which accounts.
In fact, every social media platform has its own personality. Some may require more casual posts while others a more formal approach. Some social networks can be updated often every day while others need only one or two.
Here’s an infographic explaining social media etiquette on 6 social media networks.
What about you?
Did you wonder what was the right thing to do when you started on Twitter, Facebook or Instagram? Did you make some mistakes?
Look forward to hearing your experiences and stories in the comments below.