Allow your pass at the start of your career as a professional sport or do you have some experience behind your name stand for? One thing is certain: you want to be successful (and remain) then you need to continue learning. Or rather, you should invest in yourself.
I myself have the last two years the number of books I read greatly increased, and every time I try to learn to apply in my own business. Just as you should do in your career!
So much fun with this list. These are all books that I recommend myself, and I have also immediately collected per domain to find. Quickly and easily the most interesting books for you back Although I give you the tip to make sure to scroll. The full list There are gems in between!
These are the areas which I put the titles:
- Sports Economy
- Sportmarketing
- Sports sponsorship
- Sports Business and Sales
- Sports, PR and Social Media
- Sport Psychology and Leadership
- Sport and Law
- Sports Management
- Personal development
Sports Economy
Sport and economics, together in sports
Trudo Dejonghe, you love him or you hate him. In the wider sporting public in the Benelux, he is best known for his keen vision on the soccer stadiums and the league formulas. This book is his most recent release, and offers you a strong foundation on the relationship between sport and economy, the relationship between leisure, sports participation and income and consumption, European versus American approach professional team sports, the necessary tension and cooperation between opponents and financial developments and studies of mega sporting events. Click here for more info on the book.
Moneyball
Sports is a science. In a sport where winning and losing at the highest level is determined by details technology ensures that almost every aspect of sport can be measured, poured into statistics and analyzed. With the ultimate goal of better game, profit, and titles.
Moneyball the true story of Billy Beane, tells a baseball coach who shows you how great successes can book. due to clever use of statistics and little money Click here for more info on the book.
Sportmarketing
Strategic sports marketing
For those looking for a practical guide for the strategic approach to sports marketing, supported by theory, this is a strong book. The authors have sportmarketing placed in a context of overall strategic decision-making, the theoretical background and schedules are supported and clarified by extensive (inter) national sport cases. Click here for more info on the book.
# InTheMoment
Boondoggle, the agency behind the Red Devils campaign, this book has been released: "# inthemoment, The Art of the campaign in real time. This is a strong guide that helps you to make your consumers. Advertise your relevant # Inthemoment introduce you to the secrets of real-time content (real-time analysis, planning, creation and dissemination), which according to them is the key to more dynamic and interaction with consumers.
Click here for more info on the book.
Sports sponsorship
The Top 100 Sports Sponsors All Time
"The sport sponsors Top 100 All Times" is a rich must-have book for sports professionals who deal with sports sponsorship to work (want)! It teaches you how various wonderful sponsorship deals have been established, a success made, who were the architects and the investments associated with them were: the slices of sponsor logos and placing billboards to sophisticated sponsorship strategies, which also targets as sales, company pride, image transfers, hospitality and showing community involvement through a 360 degree activation are realized. Click here for more info on the book.
Sports sponsorship Activate
A driven sponsorship manager should not only be in the selection of sports sponsorship, but also in their activation. Grounded How to surround yourself with creative sports sponsorship public relations, advertising, sales promotions and direct marketing? How do you approach the effectiveness of the sponsor company? In "Sports sponsorship activation! The basic book sports sponsorship 'theory is constantly tested against the daily sports brands and practice, in the form of diverse and unique sports cases. Click here for more info on the book.
Manual Sponsorship and Fundraising
A large part of the sport revolves around nonprofit. And this book can be useful for this. The Handbook Sponsorship and Fundraising for Nonprofit Organizations is a practical, step-by-step guide to benefit from sponsorship and fundraising. More Whether you are looking for additional funds for an institution in the field of health care, welfare, education and the environment, amateur sports or culture - the methods and techniques to successfully raise funds are almost the same everywhere. Click here for more info on the book .
Sports Business and Sales
The book sales
This book made me realize that the ideal technique to sell nonexistent. Each person has their own personality, and that personality is growing from your own sales style. That's the big difference with all the other books (and opinions) that go on sale, this book is based on your own strengths, what techniques then you best fit and how you respond to the person you a service, product, collaboration, ... wants to sell. (Sales is also, I think the most important skill that one is lacking in the sports business, so this book is an absolute personal recommendation. Click here for more info on the book.
Winning The Customer
This book is written for Lou Imbriano, former CMO of the American New England Patriots. Lou Imbriano tells the story of his innovative marketinstrategie which he has successfully transformed. The business part of the Patriots More than that, you will learn how you can apply it in before the business his principles:. How to be more profitable by focusing on your current customers, build a relationship and new find ways to connect directly with them and bind to youClick here more info about the book.
Sports, PR and Social Media
Manual Social Media for Sports Clubs
Straightforward: this handbook aims to connect to (the basis of) social media PR and communications directors and managers of sports clubs ropes. In the book, the four biggest platforms are discussed that provide amenities at this moment the most concrete possibilities: Facebook, Twitter, LinkedIn and YouTube. Because it was published in 2012, Hyves still there when, but it you know by now what happened :-) Click here for more info on the book.
The Conversation Manager
Steven Van Belleghem is a little messiah of conversation management. You can not get around, the way you as a brand or business with your consumers (fans) are trying to connect, has completely changed thanks to the Internet. Brands and companies should go from advertising to converse, and that is the main thrust of this book. As PR and communication manager you must have read this book. Click here for more info on the book.
Jab Jab Jab Right Hook
Where The Conversation Manager creates a framework with examples and applications, Jab Jab Jab Right Hook the book that you put next to you at work and will revert to continuously. An online platform describes how it is used and how to create content that is specific to that platform to get the most out: Facebook, Twitter, Instagram, Pinterest, Tumblr, Snap Chat ... And without the "Right Hook" lose sight of this:. Selling your product or service , click here for more info on the book.
Sport Psychology and Leadership
The Psychology Of Top athlete
Sports psychologist Bert De Cuyper has several terms about sport psychology molded in this book in an alphabet. The book is especially interesting if you are interested in the lives of athletes and how they deal with injuries, defeats, disease and ultimately an exit by the author 'black hole' called. The book contains good tips from professionals, tips for these things to go faster, they accept and apply yourself, even if you are not a professional athlete. Click here for more info on the book.
Top Management Of Sport Toppers fifty leadership lessons from the sport.
The authors of this book are both professors in sports marketing and sports management and describe how famous athletes like Johan Cruyff and Michael Jordan with their leadership manifested within their branch of sport and thus achieved unprecedented success. On the basis of short interludes leadership and subsequent leadership lessons the authors succeed in it to be applied to business. These lessons Click here for more info on the book.
Sport and Law
Sports Law
Sports law is written by the famous lawyer specializing in sport: . Johnny Maeschalck In this handbook, he outlines the sport (right) scenery and European legal context and a range of topics that are explained on the basis of legislation and numerous case studies: the contract the athlete, training allowances, social security law and tax status, image rights, brokers, doping regulations, collective selling of media rights, liability and match-fixing. Useful for pre-federation, league and club managers, policy makers and supervisors and athletes find their way in the labyrinth of sports law. Click here for more info on the book.
Sports Law Handbook
Like the previous book, the authors (multiple authors, each with their specialty) not only drawn from the existing legal doctrine and case law, but they have also used their extensive experience to the basis of practical topics such as liability, selection, doping, transfers, portrait rights and procedural issues in sports law closer look. In addition to a description of the Flemish sports landscape specific social and fiscal regulations also are explained in a clear and critical manner. Click here for more info on the book.
Sports Management
Handbook sporty negotiate
As a sports manager, you'll be on different levels in bargaining situations: with governments, sponsors, private members or customers, suppliers, employees, trainers and coaches, or in your own political / administrative context. In Handbook sporty negotiate for and by sports managers' is the sport, a sector with its own culture and atmosphere, centrally. The book helps you negotiate, argue and deal with difficult negotiation situations in the sports sector, where most of the people who comes to perform and deliver performance! Click here for more info on the book.
Management of Sports Facilities
This book explains from a management perspective, how achieved the success of a sporting event and can be measured. With appealing national and international case studies, the book offers practical solutions to the management issues and technical problems in the development and operation of sports facilities and organizing sports events. It gives a complete picture of the scope of the accommodation and event manager and shows both the opportunities available and the pitfalls that should be shunned. A must for facility managers working in the sports facility and event industry. Click here for more info on the book.
Personal development
Networking Is A Contact Sport
This title is also the baseline that I use at the Sports Careers Meetups because all this which includes the development of your career is all about. Building a network is your greatest asset to find, connect, find a job ... customers on partnerships This book also helps you to develop your own. Networking skills Because everyone can network, you just have to learn to do and dare. Click here for more info on the book.
Business Model You
Each person is immediately a company. Build a career means that you will have to write out a mission for yourself, yourself have to sell to potential customers (employers) and ensure that your product (you) continues to grow and improve. Business Model You is a workbook that describes a process by which you find yourself in the market and your ideal job, you can get a hold of (or create). Click here for more info on the book.
4 Hour Work Week
This book has a promising title, but also makes it true. Not so much that you only 4 hours per week more (which it could), but rather how you can make with the ultimate goal that you free up more time for what you really want to do at this moment your professional life as efficient as possible and not when you're just retired. My favorite book. Click here for more info on the book.
4 Hour Body
Personally, I believe very strongly in the Mens Sana In Corpore Sano principle: a healthy lifestyle helps you to be in your professional activities stronger. This book builds on the same principle of the 4 Hour Work Week: as efficiently as possible achieve your goal. But this time than focusing on physical aspects: lose weight, weight bijwinnen, improve sleep, become more powerful, efficient train for long distance running, ... This book is the best way to 'hack' your body. Click here for more info on the book.