Asia-Pacific Set to Overtake Europe in Sponsorship Spend
Asia-Pacific Set to Overtake Europe in Sponsorship SpendAccording to the IEG Sponsorship Spending Report, brands will spend $60.2 billion on sponsorship in 2016, an increase of 4.7% compared to 2015. As you would expect, North America remained the biggest spenders in 2015, however the battle for the second spot between Europe and Asia-Pacific is getting ever closer. Over the la..