INSIDE REVOLUTION

광고 현대자동차 월드컵 캠페인 2014 브라질 월드컵 우승국 독일은 매 대회에서 꾸준히 토너먼트에 진출해 왔지만, 우승과는 오랜 시간 동안 인연이 닿지 않았다. 독일의 이번 우승은 1990년 이탈리아 월드컵 이후 24년만으로, 서독과 동독이 통일된 이후 처음 들어올린 우승컵이다. 때문에 ..

Eleven Lessons To Learn From The German Football TeamJuly 13, 2014 Germany just won against Argentina in a tight match the football World Cup for the fourth time. Oh my god, what a match! What a final! What a fight between two great teams! I´m still skaking and can´t believe it. Congratulations to both teams for having demonstrated in a superb manner the beauty, dramaturgy,..

아디다스가 2014 브라질월드컵에서 나이키에 완승을 거뒀다. 아디다스가 후원하는 독일과 아르헨티나가 나이키의 후원을 받은 브라질과 네덜란드를 꺾고 결승전에 진출했다. 특히 독일은 브라질을 7대 1이란 역사적 스코어로 대파했다. 아디다스로서는 최고의 마케팅이 된 셈이다. 어느 ..

WHY ASIA NEEDS A SUPER LEAGUE An Asian super league would greatly enhance Australia's competitiveness at the World Cup. (Getty)Hide GridIMAGE 1/ VIDEO AUDIOThe two 2014 FIFA World Cup finalists have been propelled by a core group of players who have either come up through the national team ranks together, or play together in a top club football team. The implementation of an As..

World’s First National FootGolf Centre for Doncaster The UK’s fastest growing sport continues its relentless expansion with the launch of the UK National FootGolf Centre at High Melton, Doncaster on Friday 11th July 2014. The purpose built National FootGolf Centre, the first of its kind anywhere in the World, is being opened in partnership with Doncaster College and will p..

World Cup Brazil Will Generate $4 Billion for FIFA, 66% More Than 2010 TournamentComment Now Follow Comments How big of a business is soccer’s quadrennial tournament for FIFA (International Association of Federation Football), the sport’s international governing body? World Cup Brazil will generate $4 billion in total revenue for FIFA, or 66% more than the previous tournam..

Sponsors map out activation strategies By Christopher Botta, The 2014 FIFA World Cup in Brazil is being viewed by sponsorship executives in a different, broader light. “In our communication with clients, I can tell you that we see the 2014 World Cup as the first mainstream FIFA World Cup platform,” said Simon Wardle, the executive vice president and chief strategy officer ..

Is sports sponsorship worth it?How much value is generated from sponsoring the World Cup? Or its superstars, such as Lionel Messi or Cristiano Ronaldo? Here are five metrics that are crucial to finding out.June 2014 | byJeff Jacobs, Pallav Jain, and Kushan SuranaThe Fédération Internationale de Football Association stands to make $1.4 billion from sponsorship deals w..

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"무명팀 1등 이끌며 인생 공부…그래도 히딩크 가장 존경" ▶ 스포츠는 다양한 드라마를 만들어냅니다. 월드컵과 올림픽 등 큰 무대에서 활약하며 화려한 스타로 비상하기도 하고, 조연에 머물거나 실패의 쓴맛을 보는 경우도 있죠. 4강 신화를 썼던 2002년 월드컵도 예외는 아니었습니다. ..